Quick Answer: The 2nd-gen Jura Z10 adds 51 drink specialties (vs 32), hot chocolate, Caffeine Regulator, an improved P.R.G.2+ grinder, and Coffee Timer. It is confirmed for US launch “mid-to-late summer 2026.” If those features matter to you, wait. If you want the best price on a known flagship machine, Costco is currently clearing gen-1 Z10 at $3,399 - a real discount. Neither decision is wrong.
What Jura Confirmed About the 2nd-Gen Z10
In June 2026, Jura confirmed via email to US buyers that the updated Z10 is coming to the US in mid-to-late summer 2026. The second-generation model has already launched in Europe and Australia.
New features in gen-2:
- 51 drink specialties (up from 32) - adds hot chocolate and more specialty options
- Hot chocolate - a genuine new category, not just a workaround
- Caffeine Regulator - adjustable caffeine content in espresso-based drinks
- P.R.G.2+ grinder - improved version of the Pulse Extraction Process grinder
- Coffee Timer - schedule brewing times via the JOE app
- Coffee Quality Assistant - real-time brewing feedback via the display
The body dimensions, dual spout, and cold extraction feature are unchanged from gen-1.
What the Gen-1 Z10 Still Does Well
The original Z10 is still a flagship machine. Nothing broke. The gen-2 does not fix problems with gen-1 - it adds features on top of an already strong foundation.
Gen-1 Z10 strengths that carry over:
- Cold extraction (cold coffee without ice dilution) - still unique in the Jura lineup
- Dual spout for two simultaneous drinks
- P.R.G. grinder quality - the improvement in gen-2 is incremental, not transformative
- JOE app compatibility
- 32 drink specialties - still far more than any other Jura model except gen-2 Z10
If you are buying the Z10 because of the cold extraction feature, the gen-1 delivers that fully.
Should You Buy Now or Wait?
| Your situation | Recommendation |
|---|---|
| You want the best price, don’t need hot chocolate or Caffeine Regulator | Buy gen-1 now (Costco $3,399) |
| You want hot chocolate or Caffeine Regulator | Wait for gen-2 |
| You are buying for a household that drinks a lot of milk drinks | Buy gen-1 - milk system is unchanged |
| You want to buy at Prime Day (July 14-15) | Check if gen-2 is on Amazon by then; if not, gen-1 Prime Day deal may appear |
| Budget is the primary concern | Consider the E8 instead - $1,399 vs $3,399+ |
The Costco Deal: Is It Worth It?
Costco is currently selling the gen-1 Z10 at $3,399. This is a genuine clearance price - Costco is making room for the incoming gen-2. For context, the regular Amazon price for the Z10 has typically been $3,500-$3,799.
What you get at $3,399:
- A current-generation flagship with cold extraction, dual spout, and 32 specialties
- Full US warranty from Jura
- Costco’s return policy (90 days on electronics)
What you give up vs gen-2:
- 19 fewer drink specialties (32 vs 51)
- No hot chocolate category
- No Caffeine Regulator
- Older grinder software (P.R.G. vs P.R.G.2+)
The gen-2 launch price in the US is not confirmed yet. In Europe, the 2nd-gen Z10 launched at roughly the same price as the outgoing gen-1 - so do not expect a significant premium. The Costco discount over the eventual gen-2 launch price is likely $300-500, not $1,000+.
Gen-1 Z10 - Flagship Performance
Check Current Amazon Z10 Price
Gen-1 Z10 with cold extraction and dual spout. Compare with Costco pricing before deciding.
Gen-1 vs Gen-2 Z10: Full Comparison
| Feature | Gen-1 Z10 | Gen-2 Z10 |
|---|---|---|
| Drink specialties | 32 | 51 |
| Hot chocolate | No | Yes |
| Caffeine Regulator | No | Yes |
| Grinder | P.R.G. | P.R.G.2+ |
| Cold extraction | Yes | Yes |
| Dual spout | Yes | Yes |
| Coffee Timer | Via JOE app (limited) | Full Coffee Timer feature |
| Coffee Quality Assistant | No | Yes |
| Display | 4.3” color | 4.3” color (unchanged) |
| JOE app compatible | Yes | Yes |
| US availability | Now | Mid-to-late summer 2026 |
| US price | $3,399 (Costco clearance) | Not yet confirmed |
If the Z10 Is Out of Budget: Consider the E8
The Jura E8 at $1,399 delivers the same grinder technology (Aroma G3 vs P.R.G. - different naming, similar quality tier), the same HP3 milk system, and the same JOE app support. The 5th-gen E8 now includes 27 drink specialties.
What the Z10 adds over the E8: cold extraction, dual spout, and higher throughput capacity. For most home users who do not need cold brew-style drinks, the E8 is the better value at less than half the price.
Best Value Alternative
Jura E8 - $1,399
Same Aroma G3 grinder quality, same HP3 milk system, 27 specialties in the 5th-gen. Saves $2,000 vs the Z10 without meaningful coffee quality difference for most home users.
Check E8 Price →As an Amazon Associate, we earn from qualifying purchases at no extra cost to you.
